About Us

About Us

Ideal Negar Middle East is a privately owned international trading and distribution company. Our management has many years’ experience in the fields of importing and distributing. The basic function of the company is to source, market and distribute home appliances from both the domestic and overseas markets.

Ideal Negar Europe is a privately owned international trading and distribution company. Our management has many years’ experience in the fields of importing and distributing. The basic function of the company is to source, market and distribute home appliances from both the domestic and overseas markets.

  Ideal Negar Europe started out in 2013 when the core business of the company at that time was the distribution of reputable European and Japanese brands such as Domena by France, Baby Lock, and Jaguar by Japan that consistently make high-quality products. As the next step, in 2016 Morphy Richards had an exclusive deal with Ideal Negar Europe to provide household items to consumers. 

    Extensive sales network and the after sales services are the strength of Ideal. We have people who are professional in home appliances and have work for years in this area. We have carefully chosen people for a different department of the company, such that the company can grow efficiently. 

Currently, we are increasing the sales volume in the Iran and we are doing so by increasing showcase presence, creating incentives for dealers, targeting advertisement for end users, branding, retailer campaigns, dealer’s campaigns, end user campaigns, …